The global technological giant, Google has released an innovative and interactive device called “Travel Dashboard”. This latest tool dedicated for the travel industry will detail the recent trends in the travel industry.
Google’s extensive big data collection will provide a comprehensive outlook for the airline, hotel and other travel industries. Google will be updating the tool on a quarterly basis.
The latest dashboard collects data from 2013 through June 2015, analyzing how people from 25 major U.S. markets travel and their traveling habits. The tool is set to detail the brands most searched, the destinations traveled, the top-five travel related questions on Google and mobile search items.
The tool is designed to assist travel marketers around the world and help them understand the changing trends in the travel industry. In the first half of 2015, it is observed that the most attractive hotel brands in America were Marriott, Hampton Inn and Suites, Hilton Hotels, Holiday Inn and Best Western. Similarly, the Travel Dashboard indicates that Delta Air Lines and Southwest Airlines were the most popular airlines in the United States.