www.Buy2Greece.com – New tool from Google to reveal latest travel trends every quarter

The global technological giant, Google has released an innovative and interactive device called “Travel Dashboard”. This latest tool dedicated for the travel industry will detail the recent trends in the travel industry.

Google’s extensive big data collection will provide a comprehensive outlook for the airline, hotel and other travel industries. Google will be updating the tool on a quarterly basis.

The latest dashboard collects data from 2013 through June 2015, analyzing how people from 25 major U.S. markets travel and their traveling habits. The tool is set to detail the brands most searched, the destinations traveled, the top-five travel related questions on Google and mobile search items.

The tool is designed to assist travel marketers around the world and help them understand the changing trends in the travel industry. In the first half of 2015, it is observed that the most attractive hotel brands in America were Marriott, Hampton Inn and Suites, Hilton Hotels, Holiday Inn and Best Western. Similarly, the Travel Dashboard indicates that Delta Air Lines and Southwest Airlines were the most popular airlines in the United States.

Is Your Hotel Website Responsive to Meet Google Requirements and Boost SEO?

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When Google talks, hotel marketers need to listen, especially when it comes to responsive website design. With mobile traffic gaining market share month after month, hotels need to ensure their desktop versions of their websites are optimized for smaller screens and deliver fast loading times. Lodging Interactive, the interactive and social media marketing agency exclusively servicing the hospitality industry and winner of numerous prestigious awards for its website design services, says the more responsive a hotel website, the higher its SEO rankings on Google, and the easier it will be to maintain.
“SEO is a core component of any business’ digital marketing strategy, and as such Google has gone so far as to call responsive web design an industry best practice,” said DJ Vallauri, Lodging Interactive Founder and President. “For hotels, this means keeping content on one website and one URL, making it much easier for travelers to share, interact with, and link to than content that lives on a separate mobile site. Some hotels have learned quickly that trying to build separate sites for mobile and tablet environments  is exhaustive for staff, and it presents potential duplicate content issues with Google which negatively effects organic search engine results.”

 Responsive websites turn visitors into customers. According to a study conducted by Sterling Research and SmithGeiger for Google:

· 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices

· 75% of users prefer a mobile-friendly site

· 67% of users are more likely to buy from a mobile-friendly site

· 61% of consumers say that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site.

· 52% of users said that a bad mobile experience made them less likely to engage with a company

· 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly

· 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
and if the site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business
“This research confirms that mobile users actively seek out and prefer to engage with mobile-friendly, responsive sites,” Vallauri said. “Travelers attitudes about your hotel can quickly and easily be shaped by mobile site experiences. Having a great mobile site is no longer just about making a few reservations; it’s become a critical component of building a strong brand image, nurturing customer loyalty, and making the hotel’s mobile strategy work for the property and the brand.”

Source:-Lodging Interactive