Technology is advancing at a faster pace than ever before, and this is changing both the expectations of patrons as well as the way in which the hospitality industry conducts its business. Some of the trends in industry are leading to great improvements and savings for hospitality industry companies; while some are changing how hotel developers plan their buildings, infrastructure, management structure and staffing requirements.
According to the most recent American Hotel and Lodging Association Lodging Survey, hotels are investing in technology. The survey of some 8,000 hotels, conducted by STR, showed hotels are making technology a priority.
Nowadays, hotel guests who travel with devices such as phones, tablets and computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
Hotel guests expect to be able to connect to the internet seamlessly and without too many interruptions, leading hotels to invest in better, faster Wi-Fi infrastructure so that people can do business and use their technology devices with ease when they book their stay.
Additionally, a recent report from the Global Business Travel Association also noted business travelers would book a room directly with a hotel in order to receive free Wi-Fi or high-speed Internet access.
The same J.D. Power rankings also showed that hotels need to better balance their investments in technology with human interactions and to continue paying attention to social media.