The advent of mobile devices in travel booking has transformed the outlook of the industry in the last couple of years. It is quite imperative to understand the trend and equip travel services to assure a further growth in individual travel businesses.
Travel experts from all over the world observe the growth of mobile bookings and predict further growth in the next five years. It is also predicted that almost 75% of all travel research and travel bookings will be conducted from mobile devices.
According to the figures released by eMarketer, a global marketing company providing research, insights and benchmarks on digital marketing – combined mobile and tablet transactions in the US will hit 51.8% in 2016, up from 43.8% last year.
The comfort of a smartphone is also adding a huge change in booking habits among travelers worldwide. It is observed that out of 48.5 million US travelers who book trips via a mobile device, almost 80% are smartphone users and rest are tablet users.
In 2016, 62% of all the holiday travelers will research their trips on a mobile device, up from 26% in 2015.
As travel companies are implementing more optimized websites for mobile devices, travelers are finding a simpler solution to purchase travel deals, accommodations and tickets. The trend is set to increase in the coming days and 2016 might witness the biggest figure for mobile bookings and research in the global travel industry.