World Travel Market (WTM) Africa has already exceeded expectations for 2015 through a phenomenal growth in exhibitor attendance, attributed to the overwhelming response and interest in Africa’s fastest growing inbound and outbound trade show, the only trade show of its kind on the African continent. WTM Africa is quickly becoming the leading B2B exhibition for the travel industry in South Africa and Africa alike.
In collaboration with the City of Cape Town, the event that puts the world’s spotlight on Africa and promotes Africa to the world, will be taking place at the Cape Town International Convention Centre (CTICC) from 15 – 17 April 2015. Based on the magnitude of the 2015 show, the extended 3 day event programme will allow visitors and international buyers more time and a substantially bigger pool of exhibitors to form integral relationships with. The strategic platforms available such as the tactical networking sessions specifically designed to cater for travel professionals, the WTM Buyers Club, the Hosted Buyers Programme as well as the world-renowned WTM Africa exhibition ensures key quality relationship building. This expansion will allow for further economic growth in both local and international markets and is pivotal in taking the travel industry to the next level.
WTM Africa’s inaugural event in 2014 recorded remarkable results which saw approximately 4,000 industry professionals negotiate deals worth $314 million (£189 million). As a result of these impressive figures, WTM Africa 2015 exhibition space is quickly filling up and is soon to be at maximum capacity, making the popular trade show bigger and better than 2014 already.
To add further excitement around WTM Africa 2015, the portfolio is proud to announce new and internationally acclaimed industry suppliers to the exhibition such as Sun International, Radisson Blu, Tsogo Sun and Africa Travel Concepts.
Alison McKie, Group Marketing Manager for Sun International says: “Sun International is delighted to confirm our participation in World Travel Market Africa 2015. The event created a significant impact within the African business and leisure travel markets and we are confident it is the right platform for our properties to build business and business opportunities throughout 2015 and 2016.”
WTM Africa forms part of Africa Travel Week which comprises of three co-located industry events namely International Luxury Travel Market (ILTM) Africa, International Business Travel Market (IBTM) and WTM Africa.