VacayStay Connect (formerly Vacation Storebuilder), a distribution and digital marketing platform provider for the vacation rental industry, has announced the expansion of their partnership with HomeAway, Inc. (NASDAQ: AWAY), the world’s leading online marketplace for vacation rentals, to offer thousands of shared ownership resort properties for rent across the global HomeAway® network of sites, including HomeAway.com® and VRBO.com®.

The companies have been in collaboration since 2011 to provide online storefronts and digital marketing services to property management companies and vacation home owners. The expanded partnership offers a new shared ownership distribution channel to millions of leisure travelers who prefer a more home-like experience to traditional hotel stays while on vacation.

“In partnership with HomeAway (AWAY), our team has developed integrations that now enable travelers to book shared ownership resort accommodations online as easily as they would a hotel room,” said VacayStay Connect president and CEO Sunil Aluvila. “This is a large part of our strategy to help shared ownership resorts and homeowners’ associations with inventory so they may fill their accommodations with families looking to vacation in their resorts.”

VacayStay Connect’s technology platform enables integration with developers’ inventory and content management systems, making open reservation times immediately available for travelers to book accommodations online through the HomeAway network of sites.

“Together with VacayStay Connect, we can help timeshare and shared ownership resort developers reach a largely untapped segment of families and groups looking for a resort-style vacation,” said Jon Gray, senior vice president of HomeAway. “They are a great complement to the existing HomeAway vacation rental homes available to travelers and an excellent new distribution channel for timeshare resorts.”

“We are very excited to partner with VacayStay Connect to distribute our resorts’ inventory through the HomeAway Network, and to bring in new customers and connect them to a wide range of shared ownership resort properties they may not have considered before,” commented Jason Toste, Senior VP of Yield Management at Diamond Resorts.

Source: Press Release 

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