Sabre Hospitality Solutions today announced the certification of its Guest Connect Booking Engine with TripConnect by TripAdvisor, providing Sabre’s customers with a new way to generate incremental bookings through direct connectivity to the growing meta search channel.
With TripConnect, Sabre’s hotel customers can display real-time rates and availability from its reservations system on the metasearch section of TripAdvisor alongside other online travel agencies. Bookings are made directly using the booking engine.
TripConnect provides real-time rates and availability from the hotel’s website, which are displayed on the metasearch section of TripAdvisor alongside other online travel agencies. Bookings can be made directly using the hotel’s website.
“TripConnect certification opens up new opportunities for our connectivity partners,” said Maud Larpent, TripAdvisor’s Director of Direct Connect Development. “Certified connectivity partners enable accommodation owners of all sizes to benefit from Hotel Price Comparison on TripAdvisor. TripConnect is a very efficient way for hoteliers to generate incremental business via their internet booking engine.”
Sabre also introduced Meta Connect, a Sabre-managed service to help hotels get the optimal position on meta search sites like TripAdvisor, Google Hotel Finder and Kayak. Meta Connect manages all aspects of this critical part of any digital marketing plan including implementing connectivity, and return on investment (ROI) reporting.
Cost-per-click meta search sites, where suppliers have to bid for placement, including TripAdvisor’s Hotel Price Comparison, can be a challenge to navigate for many hotel revenue managers. This is where Sabre’s Meta Connect bid management service comes in to help hotels get optimal position on meta search sites and drive more business to a hotel’s direct channel.
“TripAdvisor has become a ubiquitous part of researching, planning and now booking travel and we are excited to add TripConnect to our direct connectivity offering,” said Alex Alt, president and general manager of Sabre Hospitality Solutions. “We also understand that managing the bidding process on these meta search sites can be quite complicated and mismanagement can be the difference of getting a direct booking or losing out to a third party. Our Meta Connect service addresses that challenge and participating hotels have seen ROI of up to 14 to 1.”