As wealth levels rise in China, more Chinese globetrotters are venturing out.1
In 2013, 1 billion Chinese travelled internationally,2 and the World Tourism Council predicts Chinese travellers will spend $283 billion overseas by 2024.1
Here’s a topline overview of Chinese tourism trends around the world:
US: More than 1.8 million Chinese tourists travelled to the US in 2013.3 News headlines recently reported what’s deemed as the largest Chinese tour group – over 6,000 passengers landed in Los Angeles, arriving on 70 flights in total.4
FRANCE: Around 1.4 million Chinese visited France last year.6 Some of these travellers must have had wine investment on their minds, given that Chinese-owned Bordeaux vineyards leapt from 3 to 83 in 5 years.7
AUSTRALIA: Down under, a record 748,200 Chinese tourists visited Australia between February 2013 – 2014.5 Australia’s quality education opportunities are a major drawcard, as are the country’s beautiful natural bounty. “Just being outdoors with blue sky is crucially important to Chinese tourists,” says Don Morries from Tourism Thinktank consultancy.
SOUTH AFRICA: With its alluring safari experience and diamond shopping, South Africa is another up-and-coming hotspot. The country received 154,000 Chinese visitors in 2013 – showcasing an average growth of 46% per year in the last 5 years.8
Given the Chinese’ penchant for property hunting while travelling, real estate agents better sit up and take notice of this growing trend!