Responding to the easier visa rules employed by the Greek government, the tourism in Greece saw an increasing number of visitors from Russia and Turkey. Russia and Turkey are the emerging markets for Greek tourism which is likely to reach 2 million this year, with all-time highs for both countries, according to the latest projections by industry professionals.
The initial forecast for the number of Russian tourists this year stood at 1 million but this is now being revised to 1.2 million. Their number was up 37.6 percent in the January-May period, more than in any other competitor country destinations, such as Spain, Turkey or Cyprus.
In the April-July period Greek tourism witnessed the visitor number as 252,900, exceeding even arrivals from Germany, which totaled 222,070. This is also encouraging in terms of the projected revenues, as each Russian spends about 1,000 Euros on average while on foreign trips – slightly more than the average German tourist – when the average visitor to Greece lays out about 560 Euros. Recent estimates and supporting the available data so far, a further increase of up to 30 percent in the number of Russian visitors may be realized next year.
The respective projection for Turkish visitors is up to 800,000, who may not stay as long as the Russians but spend considerable amounts on food and drink. The combined number of Russian and Turkish visitors three years ago was about half of what it is today. The growing trend has been greatly helped by an easing of requirements for visas.
Turkish visitors in particular this year chose to celebrate the end of Ramadan at destinations in northern Greece and on islands close to the Turkish mainland. A pilot program of easier visa requirements for Turkish tourists – who mostly come for two or three days – applies this year for the Dodecanese islands of Rhodes, Kos, Kastellorizo and Symi. The parental home of Kemal Ataturk, the founder of modern Turkey, in Thessaloniki, which has been renovated and reopened as a museum, is seen as a major attraction.