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U.S. business travel will continue to grow only moderately in 2016 as global uncertainty looms. This is one of the key findings from the GBTA BTI™ Outlook – United States 2016 Q1, a report by the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), sponsored by Visa, Inc.
For the second release in a row, our forecast for U.S.-originated business travel has been slightly downgraded. The new report projects that business travel volume growth will increase slightly in the first quarter of 2016 – growing 1.8 percent on a year-over-year basis due to a number of domestic and international factors that are causing global uncertainty and corporate caution.
While the latest GBTA business travel forecast found that 2016 will look very similar to previous years with anemic but steady growth, there is cause for optimism about 2017 as the health of the global economy becomes clearer and a number of factors including the U.S. presidential election and the possible “Brexit” of the United Kingdom from the EU become resolved later this year.
“If the past several years could be summed up as, ‘cautious but slow growth,’ 2016 is looking like it will be summed up as, ‘uncertainty causing slow growth.’ Thankfully, a much brighter 2017 appears on the horizon,” said Michael W. McCormick, GBTA executive director and COO. “There are a number of factors leading to uncertainty, which is affecting growth in both our sector as well as the overall global and domestic economies. However, these issues will likely resolve themselves later this year and create more confidence for individuals and organizations alike in 2017.”
While business travel continues to experience a similar pattern of growth it has endured for the past several years, the overall health of the business travel industry remains one of the strongest barometers of the health of the overall U.S. and global economies as an indicator of business confidence, economic growth and market stability.
Some key findings from GBTA BTI™ Outlook – United States 2016 Q1 include:
“With both business travel volume and travel costs forecast to rise in 2016, it becomes more important for corporate travel programs to closely manage expenses,” said David Henstock, VP, global commercial solutions, Visa Inc. “With Visa’s electronic payment options, businesses can optimize their travel programs by gaining insight into travel spend globally, and realizing efficiencies in reconciliation and reporting.”
Despite the slow year-over-year growth, caution at home and uncertainty in the global economy, the outlook for business travel in the coming months and years remains positive. It is estimated that there will be over 500 million business travel trips taken in 2016 and more than $295 billion spent on business trips this year. Though these numbers do not represent significant growth, they do represent positive growth that lays the foundation for a much-improved business travel outlook in 2017.
The European Commission today adopted a political Communication on the state of play and way forward as regards the situation of non-reciprocity with certain third countries in the area of visa policy. As the US requires visas from citizens of Bulgaria, Croatia, Cyprus, Poland and Romania, the Commission is obliged to pursue a reciprocal regime on US citizens entering Europe. As of the 12th of April, it has duly asked the Council of Ministers and the European Parliament to consider suspending the Schengen visa waivers for visitors from the US, as well as Canada.
This has occurred almost automatically. The Commission has to regard the rights of EU citizens as equal, and the selection of some member states for visa requirements is regarded as anathema. So 24 months ago it issued a formal notice to the US State department asking for a reconsideration of their position with regards to the five member states, and that notice period has now expired, so they had to forward the issue onto the Council and Parliament.
This matter comes at a moment when European cohesion – and its borderless travel zone – is under some stress. Austria has just introduced a “border management plan” at the Brenner pass, and spot checks are occurring at or near frontiers throughout Europe.
“Whilst we have every sympathy with the Commission, they are victims of their own process. It is important that the European economy does not become a victim too. The business of accommodating US and Canadian visitors is an enormously important industry for Europe. We effectively sell them services worth approximately €50 billion: it is an export industry on the same level as the automotive sector. Millions of jobs are dependent on it.
Nothing on this scale has been threatened before, so it is difficult to make estimates. But when a visa regime is imposed we would expect leisure travel (which, including visiting friends and relatives) makes up over 80% of this total, to suffer a fall in magnitude of roughly 30%.
Mario Bodini, Chairman of ETOA, said “There should be reciprocity, but is not a €15 billion and 600,000 jobs problem. And reciprocity is a principal widely ignored in visa circles: Europeans enjoy far more freedom to travel around the world than the world enjoys coming to Europe.
Mercifully both the Council and the European Parliament have to take into consideration the economic impact and the practicalities of any move. And the practicalities are overwhelming. Even if the numbers were to drop, it would leave the main Schengen entry countries with a 10 million visa processing task. That alone should sink this idea.”
Tom Jenkins, CEO of ETOA added, “The US and Canada are two of our most important and longstanding origin markets. At a time of difficulty for the tourism industry in Europe, this does not project the necessary welcome.”